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When Nelson Mandela distributed Make Poverty
History wristbands at a London rally, he hammered another safety
pin in the coffin of the socially conscious ribbons. Bracelets are
now the fashionable way to show you care about a cause. But do you
know your anti-bully bands from your anti-racism ones?
YELLOW: LIVESTRONG
Not the original but the first of the latest fad and responsible
for spawning a spectrum of colours in the last 12 months.
YELLOW:
LIVESTRONG
Texan cyclist
Lance Armstrong set up a cancer foundation after being diagnosed
with testicular cancer, and began selling wristbands for a dollar
each one year ago. Bearing the slogan Livestrong, Armstrong initially
hoped they would raise $5m for his foundation.
Demand
began to outstrip supply when Armstrong overcame his illness and
won his sixth Tour de France in a row.
The
Livestrong band was originally pitched at men and athletes, to show
it was not just the frail or women who suffered from cancer. But
celebrities soon got the yellow bracelet bug and while they became
de rigueur in the US, they were also moderately popular on this
side of the Atlantic.
More
than 21 million have been sold, with devotees including George W
Bush, Pamela Anderson and Prince William. Some have fetched a much
higher price on eBay and fakes are made in other colours.
BLUE:
ANTI BULLYING
These
have taken off in the UK, thanks in part to endorsement by footballers
Frank Lampard and Rio Ferdinand.
The wristband campaign was launched by Radio 1 to coincide with
the government's anti-bullying week in November.
The aim is to raise awareness, so they're free and inscribed with
the simple message 'Beat Bullying'. But demand, driven by other
celebrities such as Avid Merrion and Bono, has been so great that
eBay auctions have pushed the price up to £16.
Campaigners
say the children wearing them have, ironically, become an easy target
for bullies.
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